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The Brand Engineer.
Tales from the front line of brand implementation
Tuesday, 21 August 2007
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Thought leadership
Tony Spaeth @ Identityworks
Robert Salzmer @ cidoc
Magic & loggic - white paper containing valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties
Guarding the brand – The Economist Intelligence Unit’s survey on the importance of branding and maintaining consistency.
Resource centre:
CI document archive
Office snapshots - interiors, signage, graphics
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Stephen
London, United Kingdom
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