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The Brand Engineer.

Tales from the front line of brand implementation

Tuesday, 21 August 2007

Posted by Stephen at 09:53

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Thought leadership

  • Tony Spaeth @ Identityworks
  • Robert Salzmer @ cidoc
  • Magic & loggic - white paper containing valuable analysis of how the relationship between Marketing, Procurement and Agencies can work better to produce a win-win for all parties
  • Guarding the brand – The Economist Intelligence Unit’s survey on the importance of branding and maintaining consistency.

Resource centre:

  • CI document archive
  • Office snapshots - interiors, signage, graphics

Blog Archive

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About Me

Stephen
London, United Kingdom
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